In the 90s Austrian artist, Erwin Wurm, shot a commercial series of photographs for Palmers, a lingerie brand.
Being back in school (for my last year), these images scream "analyze my connotative meanings! my signifier and signified!", but I will refrain from doing so - at least for the time being. All this to say these images are incredibly effective however which way you interpret them, so loaded. I love them.
My kind of advertising!
Images via but does it float.
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